ABOUT ME
Hi I’m Tyas.
I’m a product designer with 9+ years of working experience who is currently working for a Startup Company in Indonesia, called Evermos - Reseller Platform + Marketplace for reseller.
Prior to working in current company, I had experience working at Multinational Company (Property tech industry) based in Singapore (4 years). I also had an experience working in several e-commerce company in Indonesia.
I have a good understanding of technical as I hold a bachelor's degree in computer science from Universitas Indonesia.
WORKING EXPERIENCES
Singapore
PropertyGuru Group
Product Designer (Jul 2019 - Jul 2023)
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Designed property search experience and conversion experiments on customer-facing product (both website and mobile app) for Singapore, Malaysia, Indonesia, and Thailand markets.
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Led a few of complex projects such as property search & filter revamp (all markets), search by MRT (Singapore) and GuruLens (search property using augmented reality), Property valuation tool for seller..
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Conducted research such as usability testing and interview for collecting insights and validating the product
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Used user qualitative data and quantitative data to make a design decision
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Collaborated with stakeholders, such as Engineers, Product Managers, Data Analysts, and Marketing in the product development cycle.
Indonesia
Evermos
Senior UI/UX Designer (Jul 2023 - Now)
Handling fascinating problems related to Reseller experience journey from onboarding to reseller product discovery. Handling product for Muslim brand community - designed and delivered islamic ebook purchase.
Responsible for customer facing product, design system, and conduct usability testing and user interview for testing the product concept.
Leading experimental design solutions based on behavioural science and social science theory.
Driving product strategy with Product Managers through AB test experiments and product concepts to find the right product market fit.
Collaborating with business stakeholders & researcher to study Indonesia's reseller behaviour and helping them to maximize their potential to earn extra income for supporting their family.
Collaborated with Engineers, Data Analysts, Community, and Marketing in the product development cycle.
Indonesia
Sorabel.com:
Previously Sale Stock
Product Designer (Aug 2016 - Jun 2019)
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Led complex design projects to improve the shopping experience in website/app based on data, business, and user needs
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Conducted continuous user research, synthesized new insights from users, and explored new opportunities
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Synthesized quantitative data and drove the actionable items
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Contributed to centralized design system
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Collaborated with stakeholders, such as Product Analyst, Engineer, Marketing, Merchandising, and Finance to drive solution
Indonesia
Blibli.com
UX Designer Intern (Sep 2015 - Jun 2016)
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Designed first-time customer experience improvement project
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Drove other small business solution through design
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Collaborated with other stakeholders in product development process
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Became the first UX researcher in the team
Indonesia
Cermati
UX Designer/Researcher Intern (Jun 2015 - Aug 2015)
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Designed the first Cermati mobile app product
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Conducted user interview research for validating the mobile app design
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Managed to release the first Cermati mobile app in 3 months
ACTIVITIES
Besides my role as a product designer, I love learning new things. I like reading books, especially non-fiction books, philosophical books, psychology books, & design books. I enjoy going outside and spending a long time walking in nature together with friends. I like painting too. Running is the one and the only sport I do these days. In my free time, I enjoy binge-watching Korean Dramas, Detective series, or Documentary movies.
Product Design Mentor
at Compfest
2021
The Biggest and Leading One Stop IT Competition Event Held by Students of Universitas Indonesia. I helped and coached college students about product design and prepared them to practice the knowledge for their early career journey as a product designer.
A government program with goal to produce 1000 tech startups to solve problems in Indonesia. Actively coached many startups about product design to sharpen their business model.
